With Two Million Customers, Swappie Solidifies its Position as Europe’s Leading iPhone Refurbisher with a Focus on Sustainability

Swappie continues its transformation into a sustainable leader in the refurbished electronics market, setting the stage for accelerated growth across Europe.

Helsinki, Finland – Thursday, December 05, 2024: Swappie, Europe’s leading destination for buying and selling refurbished iPhones, proudly announces surpassing the two-million-customer milestone. This achievement underscores the growing consumer shift towards sustainable electronics and highlights Swappie’s role in advancing the circular economy.

In 2023, Swappie recorded a revenue of EUR 207.3 million, a testament to its robust market performance and leadership in the refurbished electronics sector. Building on this success, the company plans to continue refining its operations, and expanding its position as the largest iPhone refurbisher in Europe and holding the market lead in the majority of markets it operates in.

“Swappie is committed to making refurbishment mainstream,” said Emma Lehikoinen, Chief Operating Officer at Swappie. “With a refined strategy and dedicated investments, we’re focusing on long-term impact in each market that we operate in. Our smooth online buyback service allows people to easily sell their old iPhones to Swappie, giving these devices an extended life while enabling us to make high-quality refurbished electronics accessible to every household. This approach not only reduces e-waste but also drives our vision of a circular economy.”

EIB Support for Innovation

In 2024, Swappie secured a EUR 17 million loan from the European Investment Bank (EIB) under the InvestEU Programme. This funding will be utilized to enhance research, development, and robotics capabilities, ensuring faster and more reliable refurbishments. The investment reaffirms Swappie’s commitment to providing state-of-the-art refurbished devices and supporting the broader circular economy.

Looking Ahead

As Swappie continues to expand its presence across Europe, the company remains committed to its vision of driving a circular economy. By making it easy for customers to sell their old iPhones and purchase high-quality refurbished devices, Swappie is setting new benchmarks for environmentally responsible consumption.

About Swappie

Swappie, Europe’s largest iPhone refurbisher, is the leading end-to-end online destination for buying and selling refurbished iPhones. Its mission is to give people a way to upgrade their phones that is high quality, affordable and environmentally-friendly. Swappie currently operates across Europe, including Finland, Sweden, Italy and Germany. The company grew in 2023 with sales of €207M, and since its inception in August 2016, Swappie has become one of the most innovative and fast-growing companies in Europe, expanding its team to over 800 people and raising $171M (€149M) from investors to date.

For more information visit: www.swappie.com