A Historic First for Swappie as it Achieves Full-Year EBITDA Profitability in 2025

The company driven by its aim of making refurbishment mainstream sees profitability and increasing consumer trust in circular electronics and sets sights on category expansion in 2026

Helsinki — Monday, June 01, 2026: Swappie, Europe’s leading online destination for high-quality refurbished electronics, today announces that it has achieved EBITDA profitability of €2.5 million for the full year 2025. This milestone marks a significant turning point in Swappie’s journey to build a viable, long-term business that is good for both customers and the environment.

Full‑Year EBITDA Profitability

The company’s profitability reflects disciplined execution, improved unit economics, and a clear shift in consumer behaviour. In 2025, Swappie sold close to 650,000 refurbished devices, with a noticeable increase in average order value signalling that consumers are not only choosing refurbished more often, but are also increasingly willing to spend more on high-quality refurbished devices.

This trend highlights a broader mindset shift: consumers now view refurbished devices as a reliable and trusted alternative to new, combining affordability with quality and sustainability.

“Reaching full-year EBITDA profitability is not just a financial milestone. It proves that circular business models can scale profitably,” said Jussi Lystimäki, CEO of Swappie. “Consumers are choosing refurbished when it’s affordable, trustworthy, and high quality. That’s exactly what we aim to deliver and we’ll continue expanding into new categories to meet that demand.”

Building a Trusted Consumer Supply Engine

Swappie’s growing Consumer-to-Business (C2B) operations played a pivotal role in strengthening its circular supply chain in 2025, as consumer awareness around both the financial and environmental value of used electronics continues to rise.

This shift is also reflected at a broader European level. According to Eurostat more than half (51%) of Europeans still keep their old smartphones at home, while only 18% sell or give them away and just 11% recycle them. This highlights a significant untapped opportunity to bring millions of unused devices back into circulation.

Against this backdrop, Swappie is seeing a clear behavioural change. In 2025, the company’s online selling webpage reported a +12% year-on-year growth compared to 2024 and over +23% growth compared to 2023 in sell-back queries. This growing interest in checking the value of old devices signals a shift from passive ownership, keeping devices in drawers to actively recognising their resale value and reusability.

At the same time, almost a quarter of a million people sold their phones to Swappie in 2025. This momentum underscores rising consumer trust in Swappie’s transparent diagnostics, fair pricing, and fast payouts. It also reflects a broader transition toward circular consumption, where consumers are increasingly motivated not just by sustainability, but by convenience and financial return.

Localized Consumer Behaviour Across Key Markets

While the broader European trend shows that over half of consumers (51%) keep old smartphones at home, local data reveals important differences across Swappie’s core markets highlighting both challenges and opportunities for circularity.

• Germany: Around 45% of consumers keep old phones at home, while 21% sell or give them away, one of the higher resale rates in Europe.

• Netherlands: 55% keep devices, but a notable 24% sell or give them away, among the highest in Europe.

• Sweden: 62% of devices are still kept at home, with only 18% re-entering circulation.
  
• Finland: 62% keep old phones, while 19% sell or give them away.
  
• Italy: 49% keep devices, but only 7% sell or give them away, one of the lowest resale rates in Europe.

Scaling into New Categories: iPhones and beyond

Last year, Swappie expanded beyond iPhones by launching refurbished iPads, tapping into broader consumer appetite for affordable, sustainable electronics. In 2026, the company is introducing more refurbished categories, starting with AirPods, providing customers with a broader range of high‑quality refurbished products with the same trust and reliability which they adhere to Swappie.

Swappie’s 2025 performance underlines its readiness to scale with purpose, combining operational excellence, sustainability, and consumer-first innovation. The company remains committed to making refurbished electronics a mainstream choice for consumers combining sustainability with quality, value, and trust.

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About Swappie

Swappie is Europe’s leading online destination for high‑quality refurbished electronics. Founded in Finland in 2016, Swappie’s mission is to make refurbished tech mainstream, offering people a more affordable, sustainable, and trustworthy way to upgrade their devices.

Swappie currently specializes in iPhones, iPads, and AirPods, all backed by a comprehensive warranty and Swappie’s quality guarantee. It also offers a simple and secure process to sell your old iPhones with competitive cash‑out options. With its automated refurbishment facilities and advanced quality processes, Swappie has built a circular tech infrastructure that sets a new benchmark for the industry, showing what the future of sustainable electronics should look like in Europe. Swappie currently operates across Europe, including Finland, Italy, Sweden and Germany.

For more information visit: www.swappie.com