Your complete guide to Black Friday 2025: the smartest iPhone and iPad deals are here

The question is on everyone’s mind: when does Black Friday start, what will the best iPhone deals be, and how much can I really save? If you’re looking for answers, you’ve come to the right place.

Welcome to Swappie’s definitive guide to the Black Friday iPhone and iPad deals. Let’s dive in! But first: want to get deals and discounts before everyone else? Subscribe to our newsletter: only when it matters, no spam.

When does Black Friday start and how long does it last?

Officially, Black Friday falls on the last Friday of November, which this year is 28 November 2025.

But when do the deals really begin? Many retailers, including Swappie, start offering incredible discounts much earlier. We believe in a “Black Month,” not just a single day.

At Swappie the black week with great discounts starts already on Nov 11. So start purchasing you phones and iPads now!

This gives you plenty of time to find the perfect certified refurbished iPhone or iPad. Plus, every purchase comes with our standard 12-month warranty and an extended free return period until 6 January 2026, so you can gift with total confidence.

Why is a refurbished iPhone the smartest choice this Black Friday?

As we always say at Swappie, “new” doesn’t mean “better.” Choosing a refurbished iPhone over a brand-new one is a smart decision, not just for your wallet (saving you hundreds of euros), but for the planet too.

This is why people are now talking about “Green Friday”, an approach to shopping that prioritises conscious choices over impulse buys, considering the environmental impact of mass consumption.

This is where Swappie makes a real difference. We give you the chance to own a premium device that has been professionally refurbished to work just like new, but at a refreshingly real price. And if you have an old iPhone gathering dust, you can easily sell it to us! It’s a virtuous cycle that gives tech a new life and avoids the unnecessary production of new devices.

Black Friday iPhone and iPad deals: a model-by-model guide

At Swappie, you’ll find deals on everything from the flagship iPhone 17 and 16 series, through the incredible value of the iPhone 15, 14, and 13 series, right down to the budget-friendly and iconic iPhone 12, 11, X, and SE series. And for the first time, we’re including our full range of iPads.

Let’s explore the deals for every model to help you find the perfect match for your needs and budget.

The flagship deals: for the tech enthusiast

This is your chance to get your hands on cutting-edge technology without the brand-new price tag. These are the models for those who want uncompromising performance and the very best camera systems.

iPhone 17 Series

• iPhone 17: The new standard for everyone. With a 120Hz ProMotion display now on the standard model and a brilliant 48MP dual-camera system, a Black Friday deal makes it an irresistible choice.
• iPhone 17 Pro: A creative powerhouse. The A19 Pro chip, titanium design, and a triple 48MP camera system with 5x telephoto zoom make it perfect for photographers and power users who prefer a compact size.
• iPhone 17 Pro Max: The ultimate iPhone experience. It combines the largest screen with the longest battery life and the most advanced camera system, featuring an incredible 8x optical zoom.

iPhone 16 Series

• iPhone 16: A versatile and powerful choice with the A18 chip and a 48MP main camera. It’s a perfect daily driver that offers a near-flagship experience.
• iPhone 16 Plus: For lovers of big screens and long battery life. It offers all the power of the iPhone 16 on an expansive 6.7-inch display, perfect for streaming and gaming.
• iPhone 16 Pro: A photographer’s dream. It features a stunning ProMotion display and a versatile triple-camera system with 5x telephoto zoom, powered by the super-fast A18 Pro chip.
• iPhone 16 Pro Max: The endurance champion. It pairs the largest screen in the lineup with the best battery life, making it the no-compromise choice for heavy users.

iPhone 15 Series

• iPhone 15: A huge leap forward, introducing the Dynamic Island and a 48MP main camera to the standard model. It’s a modern, powerful, and stylish choice.
• iPhone 15 Plus: Get the massive screen and incredible battery life of a Plus model with all the great features of the iPhone 15.
• iPhone 15 Pro: The first iPhone with a strong and lightweight titanium design, the powerful A17 Pro chip, and a customisable Action button. A true professional tool.
• iPhone 15 Pro Max: Combines the huge 6.7-inch display with the most advanced Pro camera system, including a 5x telephoto zoom, making it incredibly versatile.

The all-rounder’s choice: incredible value for money

These models offer the perfect balance of modern features and amazing value. They deliver a premium, high-performance experience that will feel fantastic for years to come.

iPhone 14 Series

• iPhone 14: A solid and reliable choice with great performance from the A15 Bionic chip and excellent low-light camera capabilities thanks to the Photonic Engine.
• iPhone 14 Plus: Delivers an enormous screen and one of the best battery lives ever seen on an iPhone, making it a media-consumption dream.
• iPhone 14 Pro: The first iPhone to feature the Dynamic Island and a 48MP main camera. Its ProMotion display and A16 Bionic chip keep it feeling incredibly fast and fluid.
• iPhone 14 Pro Max: A powerhouse that combines a huge, beautiful display with amazing battery life and a pro-grade camera system.

iPhone 13 Series

• iPhone 13: A fan favourite for its fantastic battery life, bright screen, and brilliant dual-camera system with Cinematic mode for creative videos.
• iPhone 13 mini: All the power and features of the iPhone 13 in a compact, one-handed design. A small phone with zero compromises.
• iPhone 13 Pro: Introduced the buttery-smooth 120Hz ProMotion display to the iPhone lineup. Its triple-camera system is still incredibly capable.
• iPhone 13 Pro Max: The king of battery life for its generation, paired with a huge ProMotion screen and a fantastic camera setup.

iPhone 12 Series

• iPhone 12: A huge design leap, introducing the flat-edge design and a beautiful OLED display on the standard model. It’s 5G-ready and still feels wonderfully modern.
• iPhone 12 mini: The first “mini” iPhone, packing all the great features of the iPhone 12 into a truly pocket-friendly size.
• iPhone 12 Pro: A premium design with a versatile triple-camera system, including a telephoto lens for optical zoom.
• iPhone 12 Pro Max: Offered the largest screen and best camera of its generation, with a bigger sensor and improved stabilisation.

The budget champions: premium tech for less

Black Friday is the perfect time to grab an incredibly capable device for an unbelievably low price. These models are perfect for a first iPhone or as a gift for a loved one.

iPhone 11 Series

• iPhone 11: An all-time favourite for its reliable A13 Bionic chip and a great dual-camera system that introduced the Ultra Wide lens.
• iPhone 11 Pro: The first iPhone with a triple-camera system, offering incredible photographic versatility in a compact size with a premium matte glass finish.
• iPhone 11 Pro Max: A media powerhouse with its large OLED screen, great battery life, and the same fantastic triple-camera system.

iPhone X Series

• iPhone X: The phone that changed everything with its edge-to-edge OLED screen and Face ID. Its design still feels stunningly modern.
• iPhone XR: Brought the all-screen design to a more accessible price point with a large 6.1-inch Liquid Retina display and fantastic battery life.
• iPhone XS: A refined version of the iPhone X with a faster A12 Bionic chip and an improved dual-camera system.
• iPhone XS Max: Offered the huge 6.5-inch OLED display for an immersive viewing experience, paired with the power of the A12 chip.

iPhone 8 & SE Series

• iPhone 8 / 8 Plus: For those who love the classic home button design. They are reliable, easy to use, and still offer solid performance for everyday tasks.
• iPhone SE (2020): A classic design powered by the fast A13 Bionic chip—the same one in the iPhone 11 Pro. A true pocket rocket.
• iPhone SE (2022): The most powerful home-button iPhone ever, featuring the A15 Bionic chip (from the iPhone 13) and 5G connectivity.

Beyond the iPhone: the best Black Friday iPad deals

An iPad is the perfect companion for work, study, and play. This Black Friday, find the perfect model for your needs at an incredible price.

For professionals and creatives

• iPad Pro (M2 & M4 models): A true laptop replacement. With the blazing-fast M-series chip and a stunning display, the iPad Pro is perfect for video editing, graphic design, and professional multitasking.
• iPad Air (M1 & M3 models): The perfect balance of power and portability. The M-series chip handles demanding apps with ease, and its lightweight design makes it ideal for working on the go. It’s a versatile tool for students and professionals alike.

For everyday use and entertainment

• iPad 10 (2022): A fantastic modern tablet with a large 10.9-inch all-screen design and a fast A14 Bionic chip. It’s perfect for streaming, browsing, and video calls.
• iPad 9 (2021) & iPad 8 (2020): The classic iPad is a family-friendly device that offers incredible value. With its generous screen and solid performance, it’s a versatile tablet that becomes an absolute bargain during Black Friday.

More helpful guides from Swappie

• How to transfer data to a new iPhone: Got your new iPhone? We show you how to move your photos, apps, and contacts seamlessly.
• How to sell your old phone to Swappie: Turn your old device into cash in a few simple steps.
• iPhone 17 vs iPhone 16 comparison: Can’t decide between the latest models? We break down the differences for you.